Sunday, 9 December 2012

OUGD502 // Life's a pitch // Promotional Material

On friday, we got together as a group and worked on some material for our studio. We looked at developing the logo and brand identity. Heres some photos of what we have got so far, creating the gem is still ongoing. 

After creating the logo which David did, he then laser cut this out using wood.

When we created the E-flyer we used colour paper to create small gems to work in the installation we decided to take this net and blow it up to create a bigger and better gem and make it out of perspect.  

We still have to glue all the pieces together yet as it is held together by tape at the minute, but this was o get the idea of the size and to make sure it all fit.

After this i played around with the different elements we had created; paper gems, wood logo and big gem. I photographed them using some lights we had in the studio, again just playing around with some ideas for the branding.

I particularly like this photo and idea of the gems surrounding the logo, it has a good effect and is nice and bright by the use of colours within the gems.

The last thing we tried to do was create the alphabet using the paper gems on a grid of sticky notes. This was a quick idea and something that we may work on. Mainly just trying out some ideas which we can carry on and create later into the project.

From these ideas and photos of the work we have been doing, we are hoping we are getting across the kind of studio we are wanting to be and the sort of work we could involved in.

Full Photos

Friday, 7 December 2012

OUGD502 // Cost of Living

As part of the lifes a pitch module we have to work out our costing price as a studio. We were given a excel worksheet to work out our cost of living.
I did this as though i would be working in business and what the cost of that would be.

My cost of living as a working professional would be £28,883. This price is high compared to others within my group but that is because i have a car which i pay for and that comes to £5,696. If i was to take this off it would be £23,187 which is around the same of everyone else. Maybe when going into business i should get rid of my car?

To work out my daily rate - 
business expenses + income required / number of working days

£10,000 + £28,883  / 233 = £166.87 daily rate

I also took the opportunity to work out my cost of living as i am now, this would help me know what to charge on any work i am doing whilst being at uni.
I have kept everything the same, but got rid of the premises cost, as i live at home.

To work out my daily rate - 
business expenses + income required / number of working days

£10,000 + £16,474 / 233 = £113.62 daily rate

Thursday, 6 December 2012

OUGD502 // Installations

At the minute i am really getting into paper craft and installations. Hopefully within one of briefs i will be able to create one of my own.
Here are some images which i have found whilst browsing the internet that show the sort of installations that i am interested in.

Monday, 3 December 2012

OUGD502 // Life's a pitch // E-flyer

As part of our studio that we have set up, we had to create an e-flyer which was to be posted onto the level 5 notice board. This would be used to show everyone else in the year group what our studio is and who we are.

As a group we came up with the name JEMM which was derived from our middle name initials. To keep in with this theme we wanted the logo/ idea for the e flyer and studio to be based around gems.

Initial ideas:
- gifs
- animation video
- installation
- moving flyer

We were originally going to go down the route of a animation video / gif but we ran out of time to create this idea, so went with the installation instead.

For this we created a lot of small gems which were made from different coloured stock. This idea came from david and jack who started creating the gems for the animation.
Also this photo of them, initiated the idea of the installation:

We all liked the look and feel of the gems and the bright colours used within them. 

For the installation we had alot of different ideas:
- hanging gems from the ceiling and hanging the name - JEMM in between these to create a 3D hanging installation.
- photograph the gems as above but overlay the logo on top in grayscale.
- make large scale gems and use them as a hat for each person within the group who would hold their initial to make the name JEMM in the photo
- have the name JEMM cut out 3D and all the cut out gems around it

We liked all the ideas and think that these will become some of the work we progress with throughout the module when we come to more specific tasks about who we are as a studio.

For the flyer we decided to go with the last idea:
- use 3D text of JEMM and surround it by the small cut out gems.

Work in progress:

Cutting out the JEMM in the laser cutter. 

Spray painting the letters in black.

Creating the installation

Creating the installation

Creating the installation

insert photo which were taken of installation

Final Flyer:

OUGD502 // Lecture // What is the Cost?

What is costs to produce the work

What are your costs?
- legal
- resource
- marketing
- finance

- overhead costs
- insurance costs
- premises costs
- utilities, postage, IT costs
- research & development
- equipment cost
- material cost
- maintenance cost
- finance cost
- professional services
- promotional cost

Expected income
- accommodation cost
- utilities and communication
- insurance
- personal loan
- food
- travel
- esteem costs
- entertainment
- holidays and breaks
- savings and pensions

What are your prices?
- how have you worked out your prices?
- how does your prices compare with your competition
- identify 3 competitions and give evidence of their prices

Calculating pricing
total outgoings
expected income
------------------------  = Daily rate
working days

Working days:
365 days in year
-52 weekends (104 days)
- 8 bank holidays
- 20 annual leave days
= 233 working days.

15, 000
20, 000
----------- = £150.21 per day

Protect your work
Intellectual property
- patents - 70days period
- trademarks - forever - renew every 10 years
- registered designs - up to 25 years - renew every 5 years
- copyright - 70 years after you die


When selling work:
protect work and yourself by terms and conditions.

selling reproduction rights of your work
controlling exposure
license the same design for different purposes

Licensing Agreements
insert here


OUGD502 // Lecture // Who are they?

Markets, Audience & Analysis

Marketing Roles:
- identify consumer needs
- pricing strategy
- promote products to target audience
- identify distribution networks
- add value - customer benefits
- monitor performance of products

Product - item to satisfy what need / want
Price - amount to pay for product
Promotion - methods of communication. How markets find out about the product
Place - where the product is

87% of design businesses employ less than 10 people
16 % of design companies are in North of England
23% of design companies are in London
28% of designers are freelance

What kind of creative are you?
- The evolutionary is someone who adapts current situations, products and designs to gradually make changes that will carry people along with you

- The manager looks after existing situations and makes them more effective and efficient

- A cautious creative will give the market what it wants

- The revolutionary will plough through everything and everyone to make change

- The Opportunist will seek new opportunities and hopes someone else will help them make it work

Risk Taker
- The risk taker will give the market something it didn’t realise it needed yet

Ideas and Opportunities
What is an idea?
- anytime, anybody, anywhere, inspire by anything
- random, rarely successful
- 5000 ideas a day

What is an opportunity?

- The People are Right
- The Place is Right
- The conditions are Right
- The Time is Right

Why Fail?

Politicians could not see any benefit
Economics were fragmented
Society had no need
Technology too primitive

Positives & Negatives :
Political factors
Environmental Factors
Social Factors
Technological Factors

P.E.S.T analysis

Where do opportunities come from?

- Trends
- Technical developments
- Political change
- Economic boom and slump
- Human need
- Problems
- Research

Spotting opportunities:

- Technical
- Practical
- Conceptual
- Professional

- Teamwork
- Collaboration
- Communication
- Project Management
- People Management

- Risk / Cautious
- Evolution / Revolution
- Manager / Opportunist

How do you know if its good opportunity?

- Look at your competitors
- How many are there?
- How well are they doing
- What do they do well?
- What could you improve upon?

Assessing the competition:
- What are their Strengths?
- What are their Weaknesses?
- What Opportunities have they taken?
- What Threats do they face?

SWOT Analysis:

Quality of opportunity:
- For me
- For customer
- For planet
- For stakeholder

Marketing Roles:
- Identify customer needs to develop new products
- Develop pricing strategies
- Promote products to a target market
- Identify distribution networks
- Add value to your product through customer benefits
- Monitor the performance of the products

Marketing Basics:
- What are the chances of success?
- How good is the opportunity?
- What do I have what do they need?

Wednesday, 28 November 2012

OUGD502 // Life's a pitch // Typeface

For our logo which is going to be in the shape of a gem, we need a typeface to work with it, something that will compliment the design of the logo and stand out and be recognised.

Just some ideas:

OUGD502 // Lifes a Pitch // Group

Nathan, Ste, Jack and myself

JEMM (our middle names, also represents the quality chaps we are).

Areas of Design
Interactive/User Experience

Who For?
Private Sector - Creative Industries
Wholesale and Retail / Hotels and Restaurants / Transport, storage and communications / Publishing / Music / Radio / Television

Sunday, 18 November 2012

OUGD502 // Who am I now

My chosen area of design as of now
- Editorial
- Print & print techniques
- Collage/ image manipulating
- Branding

My main strengths as of now
- layout
- editorial design
- print techniques // working with other materials

My identified weaknesses as of now
- poster design
- working out of comfort zone
- not experimenting enough with an idea
- running with the first idea I get

A set of main goals for this year
- get my work online and start getting an online presence
- visit studios and get experience within the industry
- win competition briefs

- to get experience abroad in a studio
- exhibit my work outside of Uni
- to travel the world

Sunday, 11 November 2012

OUGD502 // Creative Industries Task

The five studios (well 6..) i have chosen
- This Is Studio
A great London based studio. This studio is more broad in the disciplines in which they work in but still the work i have seen is very good, the standard is high, the concept is great and is looks very nice. Amongst it all i like the use of printing techniques within the print based design and the branding work is very strong. The web based work is also good.

- Anthony Burrill
I have chosen this designer because his work is based around screen printing, which i really like and enjoy myself. I like the simplicity and use of colour throughout his work, also his work uses alot of short straight to the point phrases which i think are effective in communicating the ideas across.

- Effektive Design
I have liked this studio since I first started studying graphic design, they were the main inspiration when I started. I like the variation between the different disciplines within the studio work, but i do really enjoy looking at the print work.

- Huvi Design
This is a very recent studio i have found and at first look i didn't like them because the images of the work on the website did no justice, when i further looked into projects i found alot more behind the work and loved it. I like the high impact colour use across all projects and the variation of print work within the projects. It is all printed matter, but the areas of design within that are all different which i like.

- HeyDays
I found these when looking at international design studios, this studio is based in norway. If i could i would love to be able to go over and visit them but i am very doubtful of this. The studio is very much editorial based, but also work in branding and web, this appeals to me a lot and the main reason i relate to them so much.

- Because Studio
This studio is my favourite of local studios, its only in preston which is great and would definatly be one to visit. I love all the work they have produced, i think the concept behind each piece is great and the majority of it is print based and being editorial...WINNER.

My Main Choice:
My choice was very hard because all the ones i have chosen above i would love to visit any of them and each studio has some element which i can relate to and see fitting into my own practice.
To get to my final choice i looked at where they were based location wise which got it down to:
- Huvi Design - Manchester
- Because Studio - Preston

From these two studios i have decided on BECAUSE STUDIO
I have chosen this studio because i love every bit of work that they have done, every project i have looked at wows me in some way. The studio is based on print, which is what i want to do, also alot of the work is around editorial design, again something i am very interesting in. But along with that they also use alot of other disciplines of graphic design which i find interesting and would like to work around. They also use different printing techniques which appeals to me also. Basically i could really see myself working within the studio.

My choice is based around the direction of the work and the brand philosophy also the location of the studio is close to Leeds too so thats great.

When considering these practices:
WHO they are/who are you?
- Because studio is a print based practice, that works alot within editorial design, layout, print, branding, web design, these areas of graphic design are what I am interested the most, especially editorial design, print etc. This is the sort of direction I am wanting to take my own practice.

WHY you are contacting them and why they should listen?
- I am contacting them because I would like a visit/ workplacement, I want to do this at this particular studio because I think I will fit within the ethos and practice of the studio and would love to see how they work. They should listen because I feel the work I am producing/ interested in is within the practice of themselves and because I am a determined designer that will work hard.

WHAT do you want them to do next and what do you actually want?
- I would like them to contact me/reply to any email or way I contact them and hopefully set up a studio visit, which could lead to a placement. This is want I would love to happen. With either this studio or any of the other studios listed above.

WHY they should get back to you?
- I believe they should get back to me because I show an interest in the area the studio works in, I think my own work shows technical competence both in the design aspect and within the software, so this would show that I could within the industry standard and produce work for live briefs. I thi the way that I present myself, makes me seem a confident and determined character, which wants to work within the industry fields.
This is what I believe and hope that my work and personality puts this across.

8 ways in which to contact the studio:
- turn up on the door and ask to go look around
- send email
- send a promotional mail out about yourself with contact details
- email a interactive pdf? or normal pdf

Monday, 22 October 2012

OUGD502 // Lecture notes // The Business of Design

- 7th largest in the world
- 3rd largest in Europe
- London is the largest financial centre, equal with NYC

Largest Industries
- aerospace
- North sea oil
- Gas
- Pharmaceuticals

Industry Sectors
- goods-producing segment of economy
- An area of the economy in which businesses share the same or a related product or service
- An industry or market sharing common characteristics
- Standard economic modules identify 4 industrial sectors:

Primary Sector
- raw materials
- extracts or harvests products from the earth
- mining // farming // grazing // agriculture // hunting // fishing // quarrying

Secondary Sector
- Manufacturing finished goods
- product driven, things that can be delivered to audience
- metal working // smelting // automobile production // textile production // chemical and engineering industries // construction // shipbuilding // etc

Tertiary Sector
- The service industry
- retail & wholesale // transportation // distribution // entertainment // restaurants // tourism // insurance // banking // healthcare

Quaternary Sector
- Consists of intellectual activities
- Government // culture // libraries // scientific

Why is it important to know about the different sectors?
- More in depth analysis of economy as a whole. Economy can be divided into sectors, to compare opportunities at a global scale.

Why do we need to be aware of these?
- target the right audience
- target and identify trends
- identify the relationship between sectors
- competition already out in the industry
- identify gaps in the market
- identify where competition is

Service industries
- The industry is made up of companies and organisations that generate revenue through providing intangible products/services.
- Services industries are:
retail // transport // distribution // food services //
- This is also called the SERVICE SECTOR
- Service industries can be split down further into smaller sub-domains.

Public Sector
Concerned with providing basic government, state or publicly owned service.
- Police // Military // Health Service // Education etc
- The public sector provides services that are free at the point of delivery and non-payers cannot be excluded from this service.
- Benefit to the whole of society rather than individuals
- Service that encourages support to development of equal opportunities.

Private Sector
This sector is not state controlled and is run by individuals or companies.
- The private sector encompasses all for­‐profit businesses that are not owned or operated by the government.
In most free‐market economies, the private sector is the sector where most jobs are held. This differs
from countries where the government exerts considerable power over the economy, like in the People's Republic of China.
- China biggest economy but is state run.
- This sector is part of national economy and is driven by private enterprise and investment. Includes personal sector and corporate sector.
- Delivered for profit.

Third Sector
Voluntary or not for profit sectors/companies
- community organisations // voluntary work // self-help groups // social enterprises // mutuals // co­‐ operatives.
- The presence of a large non-profit sector is sometimes seen as an indicator of a healthy economy in local and national financial measurements. With a growing number of non­‐ profit organisations focused on social services, the environment, educaSon and other needs throughout society, the non­‐profit sector is increasingly central to the health and well being of society.

" an intermediary space between business and government where private energy can be deployed for public good " Jim Joesph

Service Industries
- Creative industries
- Education & Health
- Other Social and personal
- Retail & Wholesale
- Tourism
- Financial & Business
- Hotels & Restraunt's
- Public administration
- Real estate & renting
- Transport, Storage & Communication

Creative Industries
Refers to a range of economic activities which are concerned with generation/explotation of knowledge and information.
Broad concept of domain in which activities related to creative work creation or production are carried out.
In general, creative industries are a set of services enterprises that engage in economic activities.

Film and video photography
Graphic Design
Music Industry

"Design is the thread that connects ideas and discovery to people and markets"
 The Business of Design, The Design Council, 2005

Design & Industry
- 185,500 designer generated £11.6 billion in one year.
- 62% are under 40
- 31% of design business based in London
- 59% od design companies employ fewer than 5 people
- over 50% of UK design business in communications, digital and multimedia design.

Types of companies:
- Design studio/consultancies
- In house design team
- Freelance designers

- Communication Design
- Product and Industrial design
- Interior and Exhibition Design
- Fashion and Textile Design
- Digital and Multimedia Design
- Service Design

Communication Design
- Graphic Design & Illustration
- Retail & Promotion
- Publishing & Editorial
- Product & Packaging
- Branding & Identity
- Information & Wayfinding
- Type & Typographic Design
- Print & Production
- Digital & Multimedia design

Digital & Multimedia Design
- Web design & development
- Interface Design
- Design for Mobile Technology
- Games Design
- Motion Graphics
- Digital Film & Animation
- Special effects

Disciplines in the creative industry

- 50% of designers working in communication design also work in digital & multimedia design.
- These 2 areas are most integrated disciplines within the creative industries.
- Service all sectors of local, regional & national within all sectors.

Who is looking for our interests?
- CBI -
- NESTA - innovation -
- CSD -
- D&AD -
- AOI - illustration -
- TIGA - gaming -
- BIPP - photography -
- RIBA - architecture -
- BTMA - Textile -
- IPA - advertising -
- RPS - photography -
- BIID - interior design -
- RSBA -

Other websites to use:
Creative England -
Creative Coalition Campaign -
Creative & Cultural Skills -

How the money flows through government

Special interest groups


This is a poster for a Jazz concert.
This piece of work as been produced for the following sectors:
- Private sector - run by an individual to make profit
- Tertiary Sector - As this is giving a service to the audience (entertainment).
- Quaternary? as Jazz music has its own culture around it, which culture comes under this sector
The services in which it relates to are:
- Creative industries - advertising // graphic design // music industry // 
- Social and personal - social event
- Communication design - graphic design // promotion // print & production 

This poster is for the private sector as profit is to be made, it is there as a means of promotion for a event which will provide a service of entertainment, so therefore it fits into the tertiary sector. I also looked at it from the point of view of the audience of this poster which would be a jazz lover, being this person you would be in the culture of jazz, so it therefore fits in the quaternary sector too.
As a promotional piece i dont think this is the strongest i have seen, the promotion side of it doesn't really stand out that much to me and you have to read it very closely to see what it is about/informing you, so on that basis i don't think it works to best of ability. But other elements within the design have been designed to a high standard and make it well worthy piece of design.

This is a publication on the brand Emerica by Darren Firth
This piece of work as been produced for the following sectors:
- Private Sector
- Secondary Sector
- Tertiary Sector - the designer has provided his service to create the publication.
The services in which it relates to are:
- Creative industries - advertising // graphic design // publishing
- Communication design - graphic design & illustration // publishing & editorial // type & typographic // print & production // promotion.

This publication fits into the private sector yet again, because it was designed to generate profit and the designer generated profit from this. Using this idea the publication fits into the tertiary sector as a service has been provided to create this, but it could also be seen as a product and something you would buy to read, so therefore it would fit into the secondary sector too.
As the publication has lots of different elements within the design - graphic design, publishing, type, print etc, it fits into alot of services which can be identified when you study the product, the quality of this is to a high standard and looking at it from the services view, you can see that each component of the design has been well thought out and planned to deliver this high quality print and product.

Beer packaging, made from recycled cardboard.
This piece of work as been produced for the following sectors:
- Private Sector - made to generate profit
- Secondary sector - a product that will be sold.
- Tertiary Sector - distribution // retail
The services in which it relates to are:
- Creative industries - graphic design // crafts
Hotels & Restraunt's 
- Social and personal
- Communication design - graphic design & illustration //  type & typographic // print & production // promotion// product & packaging // Branding & Identity.

This product fits into the most sectors out of all of my examples, again it is private because of the fact it is generating profit for the company, secondary because it could be sold as an item on it own and tertiary because it is for distribution and retail. The product/packaging is very aesthetically pleasing with lots of elements within the design, this puts it in many services, but it is designed well and works well within each of the different services. Overall it is a good piece of design work.

This piece of work as been produced for the following sectors:
- Private Sector - made to generate profit
- Tertiary Sector - distribution // retail
- The design work has been made with products from the primary sector
The services in which it relates to are:
- Creative industries - graphic design // advertising
- Social and personal
- Communication design - graphic design & illustration //  type & typographic // print & production // promotion
- Product and Industrial design

The screen print has more limitations on the sectors and services it fulfils. It does still fit into the tertiary sector as it is there for distribution and is advertising something, although its not as clear as some of the other examples i have, but it is good to find challenging pieces of work and areas of design. The good thing about this one is that to produce the artwork, you would have to use products from the primary sector, which adds another sector into the mix for this one. Again for the services it fits into a lot as there is a lot of different elements you could describe this as. To me i see this as a more aesthetic piece of work and doesn't really advertise anything as good as some of the others. I would put this up on my wall.

Business card for Dog and Duck Hotel
This piece of work as been produced for the following sectors:
- Private Sector - made to generate profit
- Tertiary Sector - distribution // retail
The services in which it relates to are:
- Creative industries - graphic design // advertising // craft
- Social and personal
- Hotel and restaurants
- Communication design - graphic design & illustration //  type & typographic // print & production // promotion// branding and identity.

This piece of work is mainly for the private sector as it is there to promote the company for them to gain profit, as this is its purpose it will come under the tertiary sector, these two together work well for the work, as it clearly advertising the company and gives a distinct feel to the hotel. The processes that have been used to produce these business cards, make the hotel seem classy and going to be good quality. The work fits in comfortably with the the service sub domains and represents these well, as it does what it is intended to do.