OUGD502 // Lecture notes // The Business of Design

UK ECONOMY
- 7th largest in the world
- 3rd largest in Europe
- London is the largest financial centre, equal with NYC

Largest Industries
- aerospace
- North sea oil
- Gas
- Pharmaceuticals

Industry Sectors
- goods-producing segment of economy
- An area of the economy in which businesses share the same or a related product or service
- An industry or market sharing common characteristics
- Standard economic modules identify 4 industrial sectors:

Primary Sector
- raw materials
- extracts or harvests products from the earth
- mining // farming // grazing // agriculture // hunting // fishing // quarrying

Secondary Sector
- Manufacturing finished goods
- product driven, things that can be delivered to audience
- metal working // smelting // automobile production // textile production // chemical and engineering industries // construction // shipbuilding // etc

Tertiary Sector
- The service industry
- retail & wholesale // transportation // distribution // entertainment // restaurants // tourism // insurance // banking // healthcare

Quaternary Sector
- Consists of intellectual activities
- Government // culture // libraries // scientific

Why is it important to know about the different sectors?
- More in depth analysis of economy as a whole. Economy can be divided into sectors, to compare opportunities at a global scale.

Why do we need to be aware of these?
- target the right audience
- target and identify trends
- identify the relationship between sectors
- competition already out in the industry
- identify gaps in the market
- identify where competition is

Service industries
- The industry is made up of companies and organisations that generate revenue through providing intangible products/services.
- Services industries are:
retail // transport // distribution // food services //
- This is also called the SERVICE SECTOR
- Service industries can be split down further into smaller sub-domains.

Public Sector
Concerned with providing basic government, state or publicly owned service.
- Police // Military // Health Service // Education etc
- The public sector provides services that are free at the point of delivery and non-payers cannot be excluded from this service.
- Benefit to the whole of society rather than individuals
- Service that encourages support to development of equal opportunities.

Private Sector
This sector is not state controlled and is run by individuals or companies.
- The private sector encompasses all for­‐profit businesses that are not owned or operated by the government.
In most free‐market economies, the private sector is the sector where most jobs are held. This differs
from countries where the government exerts considerable power over the economy, like in the People's Republic of China.
- China biggest economy but is state run.
- This sector is part of national economy and is driven by private enterprise and investment. Includes personal sector and corporate sector.
- Delivered for profit.

Third Sector
Voluntary or not for profit sectors/companies
- community organisations // voluntary work // self-help groups // social enterprises // mutuals // co­‐ operatives.
- The presence of a large non-profit sector is sometimes seen as an indicator of a healthy economy in local and national financial measurements. With a growing number of non­‐ profit organisations focused on social services, the environment, educaSon and other needs throughout society, the non­‐profit sector is increasingly central to the health and well being of society.

" an intermediary space between business and government where private energy can be deployed for public good " Jim Joesph

Service Industries
- Creative industries
- Education & Health
- Other Social and personal
- Retail & Wholesale
- Tourism
- Financial & Business
- Hotels & Restraunt's
- Public administration
- Real estate & renting
- Transport, Storage & Communication

Creative Industries
Refers to a range of economic activities which are concerned with generation/explotation of knowledge and information.
Broad concept of domain in which activities related to creative work creation or production are carried out.
In general, creative industries are a set of services enterprises that engage in economic activities.

Sub-Domain
Advertising
Architecture
Crafts
Film and video photography
Graphic Design
Software
Publishing
TV
Radio
Music Industry
Animation
Etc

"Design is the thread that connects ideas and discovery to people and markets"
 The Business of Design, The Design Council, 2005

Design & Industry
- 185,500 designer generated £11.6 billion in one year.
- 62% are under 40
- 31% of design business based in London
- 59% od design companies employ fewer than 5 people
- over 50% of UK design business in communications, digital and multimedia design.

Types of companies:
- Design studio/consultancies
- In house design team
- Freelance designers

Disciplines: 
- Communication Design
- Product and Industrial design
- Interior and Exhibition Design
- Fashion and Textile Design
- Digital and Multimedia Design
- Service Design

Communication Design
- Graphic Design & Illustration
- Retail & Promotion
- Publishing & Editorial
- Product & Packaging
- Branding & Identity
- Information & Wayfinding
- Type & Typographic Design
- Print & Production
- Digital & Multimedia design

Digital & Multimedia Design
- Web design & development
- Interface Design
- Design for Mobile Technology
- Games Design
- Motion Graphics
- Digital Film & Animation
- Special effects

Disciplines in the creative industry

- 50% of designers working in communication design also work in digital & multimedia design.
- These 2 areas are most integrated disciplines within the creative industries.
- Service all sectors of local, regional & national within all sectors.

Who is looking for our interests?
- CBI - http://www.cbi.org.uk
- NESTA - innovation - http://www.nesta.org.uk
- THE DESIGN COUNCIL - http://www.designcouncil.org.uk
- CSD - http://www.csd.org.uk
- D&AD - http://www.dandad.org
- AOI - illustration - http://www.theaoi.com
- TIGA - gaming - http://www.tiga.org
- BIPP - photography - http://www.bipp.com
- RIBA - architecture - http://www.architecture.com
- BTMA - Textile - http://www.btma.org.uk
- IPA - advertising - http://www.ipa.co.uk
- RPS - photography - http://www.rps.org
- BIID - interior design - http://www.biid.org.uk
- RSBA - http://www.rbsa.org.uk

Other websites to use:
Creative England - http://www.creativeengland.co.uk
Creative Coalition Campaign - http://www.creativecoalitioncampaign.org.uk
Creative & Cultural Skills - http://ccskills.org.uk

How the money flows through government

Special interest groups

TASK

This is a poster for a Jazz concert.

This piece of work as been produced for the following sectors:

- Private sector - run by an individual to make profit

- Tertiary Sector - As this is giving a service to the audience (entertainment).

- Quaternary? as Jazz music has its own culture around it, which culture comes under this sector

The services in which it relates to are:

- Creative industries - advertising // graphic design // music industry // 

- Social and personal - social event

- Communication design - graphic design // promotion // print & production 

This poster is for the private sector as profit is to be made, it is there as a means of promotion for a event which will provide a service of entertainment, so therefore it fits into the tertiary sector. I also looked at it from the point of view of the audience of this poster which would be a jazz lover, being this person you would be in the culture of jazz, so it therefore fits in the quaternary sector too.

As a promotional piece i dont think this is the strongest i have seen, the promotion side of it doesn't really stand out that much to me and you have to read it very closely to see what it is about/informing you, so on that basis i don't think it works to best of ability. But other elements within the design have been designed to a high standard and make it well worthy piece of design.

This is a publication on the brand Emerica by Darren Firth

This piece of work as been produced for the following sectors:

- Private Sector

- Secondary Sector

- Tertiary Sector - the designer has provided his service to create the publication.

The services in which it relates to are:

- Creative industries - advertising // graphic design // publishing

- Communication design - graphic design & illustration // publishing & editorial // type & typographic // print & production // promotion.

This publication fits into the private sector yet again, because it was designed to generate profit and the designer generated profit from this. Using this idea the publication fits into the tertiary sector as a service has been provided to create this, but it could also be seen as a product and something you would buy to read, so therefore it would fit into the secondary sector too.

As the publication has lots of different elements within the design - graphic design, publishing, type, print etc, it fits into alot of services which can be identified when you study the product, the quality of this is to a high standard and looking at it from the services view, you can see that each component of the design has been well thought out and planned to deliver this high quality print and product.

Beer packaging, made from recycled cardboard.

This piece of work as been produced for the following sectors:

- Private Sector - made to generate profit

- Secondary sector - a product that will be sold.

- Tertiary Sector - distribution // retail

The services in which it relates to are:

- Creative industries - graphic design // crafts

- Hotels & Restraunt's 

- Social and personal

- Communication design - graphic design & illustration //  type & typographic // print & production // promotion// product & packaging // Branding & Identity.

This product fits into the most sectors out of all of my examples, again it is private because of the fact it is generating profit for the company, secondary because it could be sold as an item on it own and tertiary because it is for distribution and retail. The product/packaging is very aesthetically pleasing with lots of elements within the design, this puts it in many services, but it is designed well and works well within each of the different services. Overall it is a good piece of design work.

Screenprint

This piece of work as been produced for the following sectors:

- Private Sector - made to generate profit

- Tertiary Sector - distribution // retail

- The design work has been made with products from the primary sector

The services in which it relates to are:

- Creative industries - graphic design // advertising

- Social and personal

- Communication design - graphic design & illustration //  type & typographic // print & production // promotion

- Product and Industrial design

The screen print has more limitations on the sectors and services it fulfils. It does still fit into the tertiary sector as it is there for distribution and is advertising something, although its not as clear as some of the other examples i have, but it is good to find challenging pieces of work and areas of design. The good thing about this one is that to produce the artwork, you would have to use products from the primary sector, which adds another sector into the mix for this one. Again for the services it fits into a lot as there is a lot of different elements you could describe this as. To me i see this as a more aesthetic piece of work and doesn't really advertise anything as good as some of the others. I would put this up on my wall.

Business card for Dog and Duck Hotel

This piece of work as been produced for the following sectors:

- Private Sector - made to generate profit

- Tertiary Sector - distribution // retail

The services in which it relates to are:

- Creative industries - graphic design // advertising // craft

- Social and personal

- Hotel and restaurants

- Communication design - graphic design & illustration //  type & typographic // print & production // promotion// branding and identity.

This piece of work is mainly for the private sector as it is there to promote the company for them to gain profit, as this is its purpose it will come under the tertiary sector, these two together work well for the work, as it clearly advertising the company and gives a distinct feel to the hotel. The processes that have been used to produce these business cards, make the hotel seem classy and going to be good quality. The work fits in comfortably with the the service sub domains and represents these well, as it does what it is intended to do.

OUGD502 // Study Task 3 // Industrial Experience

In the session we had on Thursday, we began to look at industrial experience and what we thought it involves and what we wanted from it. This was the beginning of us starting to think about our placements and where and what we would like to do.

Starting the session off we had 3 questions to answer:

WHAT IS INDUSTRIAL EXPERIENCE
- knowing the business
- being able to work on a live brief
- working within a studio/ with a designer
- knowing how to speak to a client
- working with a client
- being paid for design work

HOW DO YOU GET INDUSTRIAL EXPERIENCE
- studio visits
- placements
- word of mouth
- portfolio
- online presence

CONCERNS ABOUT INDUSTRIAL EXPERIENCE
- am I good enough to work on live briefs
- if I produce work that isn't to standard of the work placement
- getting on with the studio and designers
- talking to designers
- using terminology correct
- how to approach a studio the correct way

Once we had answered the questions, we split into groups and compared the answers we had, to compile a group of answers for each question.

WHAT IS INDUSTRIAL EXPERIENCE?
- knowing correct terminology
- learning new skills
- learning business skills
- being part of a team/ agency
- being able to work for and with others
- knowing the breadth of a subject
- how to talk/negotiate with clients
- knowing different methods of print and how to use it
- applying your own knowledge to live briefs
- how to work with a range of clients

HOW DO YOU GET INDUSTRIAL EXPERIENCE?
- studio visits
- contacting designers/studios
- networking
- showcasing your own work
- work placements
- making yourself available
- approach studios/ designers in a professional manner
- workshops
- researching
- originality - creating own brand

CONCERNS ABOUT INDUSTRIAL EXPERIENCE?
- approaching professionals
- am I prepared enough?
- not knowing terminology
- which studios are best suited for you
- not knowing software
- not being able to handle pressure
- making a bad impression
- not producing adequate work
- not enjoying it
- being able to afford/commute to where placement is

From these lists we had a group discussion about what everyone had in the lists and collate them all to create a full group list.
Within the discussion we found that some things we were saying could go across different lists and that a lot of things were similar but worded in a different way.
Also talking about what industrial experience is, was a lot harder than what we needed to get it because we haven't actually done any experience, so we don't know what it will be like, its all presumptions, whereas we know we we need to do and what we want to get out of it.

From that we had another 3 questions to answer as a group:

WHY IS IT USEFUL?
- gives better understanding of what to be expected
- learn working ethics/ethos
- practice in different design sectors
- make more employable
- gives us a goal
- make contacts within the industry
- more confident and professional
- direction of own practice
- realistic view on work standards
- learn more design and work skills

WHAT DO YOU NEED TO GET IT?
- online presence
- diverse range of work
- website?
- portfolio
- open attitude
- time - making yourself available
- good people skills
- show dedication
- respect of designers knowledge
- aware of wider design industry

WHO CAN OFFER YOU IT?
- university/ college
- studios
- professionals
- tutors
- freelance designers
- commercial companies
- commercial design companies

As a group we found the second lot of questions a lot easier to answer, but this was because it was more about us as individuals, the questions were aimed to ask us questions about industrial experience and what we wanted to get out of it.

Understanding this helped a lot about thinking where to go for placements and what sort of experience I would want from it, taking all them into account, makes your think more about where you do actually want the experience and what design area to be within.

Using the 3 questions:
- what do I want to get from the placement?
- what do I need to do to get the placement?
- who can offer me this placement?

Will always help in the decisions you take, when planning and looking for placements.

TASK

- What is Industrial experience?
being part of a team/agency // being able to work on live briefs // how to work with a range of clients // learning business skills // working within a studio environment

- What can you learn from industrial experience?
realistic view on work standards // how to work with clients // direction of own practice // learn working ethos //

- What form/format could industrial experience take?
placements // working with a client // freelance designers // work with commercial companies //

- What areas of industry are you interested in?
Print //

printing techniques - screenprinting & letterpress //

 editorial & publishing //

 book binding //

Image collage//

- What are your concerns about industrial experience?

approaching professionals // not producing adequate work // getting the right placement // knowing terminology // making bad impression

10 Statements about my ideas // thoughts // aims of Industrial Experience:

- I need to be more confident with my own work and be more willing to put it out on show for others to be able to view it, as this will get me more attention and hopefully a placement - online presence

- I would like to visit a variety of different studios that work around my own interests in design - editorial, book publishing, screen printing, letterpress etc and see if my view of them will change after the experience.

- I think that i would rather work within a smaller studio, that is much more focussed on its practice and have a precise and innovating service.

- My presentation skills, need to improve to be able to be the confident figure i need to be to work within a studio/agency etc and to work with clients.

- Find a more interesting placement or something different than visit a studio, as doing the same over and over may turn me off, even though this is best way to get the experience.

- Don't limit myself to what i know i like, try other placements as i may enjoy it when i get there and start doing it.

- I think that if i do a placement, it will defiantly change my view and make me more professional within my own practice. (hopefully)

- Industrial experience is a necessity, without experience you won't know how the industry works properly and doing the experience will give you some initial idea of what it will be like.

- One day i would like to set up my own studio and work for myself or with a couple of selected designers. But start with i think i would prefer to work within an established studio/agency to get the experience and knowledge to get myself running.

- Industrial experience sets the standard within your work and the standard you should be working at when you finish your degree, to get a placement/job when you have finished your degree you need to be on par with the industry and know what to do and how to do it in an effective way to get out there and be a professional designer.

OUGD502 // Categorising the design industry

During this mornings session we had to bring in 10 examples of design that illustrate our creative interests. Which were:
http://n-bolton1114-ppp.blogspot.co.uk/2012/10/ougd502areas-of-design-interest.html

We were split into groups of 6 where we looked at all of out design examples and compiled an extensive list of the different elements of design that we could see in our examples.
This list let us branch off showing us the detailed areas of graphic design.

 We then had to pick 10 designs ,out of the 60 we brought in, that illustrated the main topics of design we had discussed in the list.

Each of these images represented a different area of design, which were:

After identifying these areas we were then given key questions to answer about each image. We went through each image and answered each question to the best we could, some needed extra background research which we used the internet for.

Key Questions:
- Who is the client ?
- Who is the intended audience ?
- What is its function ?
- What is the budget ?
- Where is it from ?
- Who is the designer/studio ?

1. Attido.com

Who is the client ?-
Attido - development / consulting / and performance services for businesses.
"Tailor made solutions for an exact fit to customer needs"

Who is the intended audience ? -
Corporate businesses

What is its function ?
To represent the brand and solve corporate problems, tailored specifically to that problem.

What is the budget ?
High due to a large range of deliverables and printing processes.

Where is it from ?
Based in Finland, Latvia, Estonia and UK

Who is the designer / studio ?
Bond - design agency

2. FEDEX

Who is the client ?
Fedex - ground, express, trade network and freight services

Who is the intended audience ?
General public/public sector

What is its function ?
Represent brand - Forward thinking and forward movement
logo is simple, recognizable and conveys speed

What is the budget ?
High due to being a high earning corporal company

Where is it from ?
USA

Who is the designer/studio ?
Richard Runyon designed the original logo in 1973 and it was updated in 1991 by Leader Creative studio.

3. The High Brow

Who is the client ?

www.highbrowsf.com

Who is the intended audience ?
Mens grooming. Men who like to look after themselves.

What is its function ?
Appeal to the modern gent in a popular style which can be seen in the style of business card created.

What is the budget ?
Letterpress/ printing techniques - medium costs for independent company.

Where is it from ?
San Francisco

Who is the designer/studio ?
Shirley Tokuda - stylist
Ian Vadas - designer collaboration project.

4. Nuts.com

Who is the client ?
Nuts.com

Who is the intended audience ?
Nut-tastic people. Audience who are attracted by brightly colored packaging and illustrative work .

What is its function ?
Protect/sell/ package and attract. Stands out because of its personalized look.

What is the budget ?
High rebrand- whole typeface created - illustrator employed - collaborated.

Where is it from ?
USA

Who is the designer/studio ?
Pentagram / Michael Bieiv

5. Football shirt - clothing design

Who is the client ?
Nike

Who is the intended audience ?
2010 season, Nike football clubs/ football enthusiasts/ people who appreciate good design

What is its function ?
San serif - futuristic design. Dynamic, pushing boundaries - looking forward instead of back.

What is the budget ?
Extensive - huge company - heat pressed

Where is it from ?
Atlanta USA

Who is the designer/studio ?
Stuart Scott-Curran - 'ONLYMORENEVERLESS'

6. Motion graphics / 3D

Who is the client ?
More 4

Who is the intended audience ?


What is its function ?
A lot of More4's programming is about making things,so manvsmachine made these 'flippers' to extenuate this. The short films function is to create a brand for the channel and explain in a short time what the channel is about.

What is the budget ?
High - rebrand of channel and alot of expenses due to creation and filming of 'flippers'

Where is it from ?
UK

Who is the designer/studio ?
Manvsmachine - design and motion studio
manvsmachine.co.uk/

7. 3D illustration

Who is the client ?
Icon magazine

Who is the intended audience ?
Designers a

What is its function ?
The function is to illustrate the article about ‘Food’. Looking at the overlooked world of food design.

Cover illustration for Icon magazine 104, about the Future of Food. Inspired by 3D food printer technology.

What is the budget ?
Medium - one off creation

Where is it from ?
France

Who is the designer/studio ?
French design and art studio Zim & Zou

8. Editorial

Who is the client ?
Premiss - political magazine

Who is the intended audience ?
Those interested in politics

What is its function ?

"As each edi­tion is theme based, we cre­ated a lay­ered feel­ing, mak­ing the theme the most impor­tant fea­ture of all — in front. In the mid­dle, we cre­ated a photo sec­tion on dif­fer­ent paper stock, invit­ing a new pho­tog­ra­pher or artist for each issue. This issues theme: privacy."

What is the budget ?

Medium - Not a well known magazine but still a full issue design.

Where is it from ?
Norway - Amsterdam

Who is the designer/studio ?
Heydays design studio - Amsterdam


9. WEB DESIGN - CMYKERN

Who is the client ?
James Griffin's blog- CMYKERN.com

Who is the intended audience ?
Graphic Design enthusiasts. Anyone interested in well finished print and design

What is its function ?
To educate designers of other design work that is becoming popular. Educating them on new styles and ways of working.

What is the budget ?
Low - Designed and created for James Griffins own blog so he did all the design work himself.

Where is it from ?
West midlands UK

Who is the designer/studio ?
James Griffin

10. Hand Drawn - Type design

Who is the client ?
Elm Cafe

Who is the intended audience ?
Readers of Elm Cafe's magazine. People who visit the cafe. General public.

What is its function ?
To promote an article in Elm Cafe's in store magazine.

What is the budget ?
Medium - photographer and illustrator hired to create these images.

Where is it from ?
Canada - Edmonton

Who is the designer/studio ?
Josh Holinaty and Aaron Pederson from 3TENphoto.

OUGD502 // Areas of design Interest

As part of a a previous study task we had to find 10 images which illustrated our own design interest. My design interests vary from packaging and branding to screen print and book binding.

OUGD502 // Study Task 1 // Why am i here, What do i want to learn

Identify and explain 5 reasons why you chose to study on this programme. 

- Well recommended course from previous students and tutors

When i was initially looking around uni for a graphic design course, this was one of the top recommended courses by both my tutors and other students i have heard from being on the course. This reputation but it in good stead for me.

- Course Structure suited me

As the course structure is quite intense and full on, i felt as though i would get alot out of the tuition and make the most out of the time i would have to learn new skills and techniques.

- Good tutors which all have/do work within industry

A big thing for me was not just looking at the course but the tutors too and seeing their past experience, i think this was the only course which every tutor had been either in industry working whilst being a tutor or had previous experience. This gives me as a learner alot more opportunities and will see the actual real design world.

- Resources and facilities are good.

Everything the course had to offer resources wise was the best i had seen, the studio space/equipment/workshop areas etc were all the best than other institutes i had visited.

- Good links to industry - visiting professional etc

 Another thing i didnt really know about when i was looking for a course was about visiting professionals, which i only heard about when looking into this course. I think its a great opportunity for the students and bodes well for the design companies too.

Identify and explain 5 things that you want to learn during your time on the programme. 

- Professional Practise

This year i want to learn more about my own professional practise, in both the business side of things and what i actually want my practise to be. I think over the course of this next year i will have found the area i like the most and enjoy to design within, but what i dont know about is the business side of everything, this i think to me will be an asset, as i do want to start doing my own work and freelancing when i the time to, but without the knowledge i dont feel confident.

- Web design/design for screen

Over the first year i have experimented alot with design for print and havent really touched anything to do with web or screen design, so i feel that this would be something interesting and worth learning about. It may not be the thing i want to do, but knowing it is extra knowledge for myself and could help out in later in my career.

- Better presentation skills

In the first year i was really scared when it came to presentation and didnt feel confident with them at all, towards the end of the year i thought that i had improved a little, but still not the standard where i was completely confident. So i would like to learn more about it ang make myself become a better presenter.

- Branding

branding is something that i have always looked at and enjoyed looking at it and seeing the different styles etc, but it has never been something that i have done design wise, i think mainly because i don't know that much about it and therefore dont feel ver confident with it. but i now think it is a very useful component and would be wise to learn about.

- Practical Techniques

I touched on these in my first year, but i dont think i experimented with them enough or did enough variety within them. There is still skills i want to learn which i havent looked at; foiling, embossing/debossing and the others i want to improve. 

Identify and explain 5 skills that you think are your strengths. 

- Good at working in groups

 I believe that i am good working within groups and collaborating. I always make it habit to get on with everyone in the groups and you have to make a good piece of design work. I do think that i am the sort of person that would put myself forward and be a key member in a group and work well to get the main result done. I dont like to fail.

- Manage time well

 I felt last year that my time management was really good. I was never late with any submission and got everything done for studio deadlines etc, so i know that i can keep to constraints and deadlines which is a good thing for the real world.

- Can work across different platforms

 I am confident with the adobe suite and i can work across the different software packages well. I can pick up new techniques and tools really well within a new software and if its something that benefits me, i will sit and learn as much as i can about it. The first year i learnt alot about Illustrator and now it is one of my most used softwares.

- Editorial/publishing design

I feel that this is my strongest area of design. I enjoy to do this sort of design and i am learning more and more which i take onboard and use. I still feel as though there is alot for me to still learn and get better at, but i know i enjoy this type of work. Especially working with different materials within the publication and using binding techniques to bind it all together.

Identify and explain 5 things that you want to improve. 

- Drawing skills

 i know that my drawing skills are very limited and sometimes find it hard to communicate the idea across through my drawings, but i am trying to improve this and hopefully this year there will be more drawing than before that will make me improve.

- Screen printing

 As i said before i have tried this technique out before, but felt like i was very limited with the work i produced and it wasnt to my own standard, so this year i want to learn more about it and create some nice design work from using the screen printing. 

- Presentation skills

I want to improve these skills, so that i will be a much more confident person especially when it comes to presenting myself and work infront of a large group. I will need this skill for my career after university.

- Idea generation

 I need to get this aspect of the design process improved, as i often finding myself going for the first design idea and dont try and improve/think of better ideas before choosing my final design idea. I think this limits my work alot and i often think that if i had it through more at the beginning it would have been a better product.

- Work out of comfort zone.

Last year i found myself working within the areas that i knew alot about and was comfortable with, but i often played it safe and i dont want to do that this year. I think i need to try new and experiment with more different areas of design and try and think outside of the box a little more.

Identify and explain 5 ways that you will evaluate your progress.

-Feedback from fellow students

 this feedback comes in various forms; through crits, blogging and general chat between everyone around the studios. But this is often the best feedback as nobody tends to hold back and says what they really think. Its good feedback though

- Crits

 using crits is the best way to get feedback, aslong as i listen to the feedback and take it onboard then i know i will get honest answer and some good idea normally generate from the crits

- Blogging

 Blogging is my own way of reflective thinking, i like to blog as though i am talking to myself and write out whatever i am thinking about the given subject at that point in time. I think this is a good techniques because who ever is looking at the blog is getting the complete insight of what you think about the work and what the meaning behind everything is.

-Tutorials

We dont have these very often but when we do they are always a good judgement point. we can often tell how our tutors are thinking about our working and our progress throughout the year and where to improve on.

- Personal Evaluation

 at the end of every modules we do a personal evaluation, this is how i like to evaluate my work the best, i like to look back over everything and fill out the questions as honest as possible. Looking back over these evaluations later are a good way to see how much i have moved on as a designer.

Identify 5 questions that you want to find the answer to. 

- Is the work i am producing relevant to todays design industry?

- Can i have a distinctive style or do i need to be flexible?

- How much should i charge for freelance work?

- What sort of design practice do i want to work within/set up?

- Would having experience working abroad in design benefit me? is it better?

Identify and explain 5 things that inspire you. 

- My Dad

 My dad has inspired me because he has set up his own company from scratch, starting with a 5 man team to now it being around a 40-50 man team. Its not to do with graphic design, but still the ambition to do that and the knowledge behind it all is what i see in him and hope that one day i can do the same.

- Editorial work

All editorial design work inspires me, if its bad editorial design then it inspires me to do better than that and see where i could improve it myself, if its good design work then looking it at it inspires me for my own work and gives me new ideas i could work with

- The internet

Everything i look at on the internet in some way or form inspires me. I use the internet alot for my research and when im not doing design work i browse the internet generally but still i find inspiration in different forms to that i would look at for design inspiration.

- Having my own job and income

This inspires because i know that now i can manage having the responsibility and budgeting my own money. But mainly not having to rely on my parents is a great feeling, especially when i do have bills to pay but still have the money for my own luxuries. It inspires me that once i get into the design industry i can be earning more and doing more of the things i like best.

- Music

 Music is a big inspiration to me. I like to design whilst listening to music, it brightens the mood up and fills that empty space with some noise. I find it hard to design in a quite mundane space.

Identify 10 examples of design that illustrate your fields of creative interest.

Binding techniques

 Multiple document design

Letterpress

Working with different materials

Screen print

Editorial Design

printing techniques in use with branding/within design

Image manipulation

Minimalist design

 Packaging