On Friday we had our first crit, which was for the brief Alphabet soup. I didnt really know what to expect from this as it was our first for doing individual work, i was looking forward to it to see how it would work and how i would gain from it.
To start with we were put in groups with the same word as each other, this was where we could see how each person had tackled the brief, alot of ours in my group were quite similar and had the same sort of ideas.
We were then told to move to another group which we would be looking at for the crit.
We came up with 5 things to judge the letters on:
-Does it communicate the word?
-Is the letter legible?
-Have they worked off an existing typeface?
-Are the letters well crafted?
-Is the letter creative?
When using this criteria against the letters, we had to turn them over or discard the ones which didnt fit into these categories to eventually leave the top 5 out of the whole group.
At first i was a bit hesitant at doing this as i found it hard to turn over people's work which i thought was good, but it wasnt meeting the criteria we had set. I also was thinking about how the person would feel if they were to look over and see there work had been discarded, but as we went on i got into it and thought that everyone is doing the same thing and probably feeling the same, also you didnt know what criteria each person was working to it. In the end i did really enjoy doing it and i did become quite intense with some of the decisions.
I think that this was a good way to crit the work, at the beginning you get to see how everyone has tackled the brief and see the similarities and differences in each group, but when you actually sit down and look at the work in detail you notice alot more and see that not everything has been done to a top standard.
I did think the hard thing about it was that maybe the people 'criting' your work might not understand it; when you are doing your work yourself it makes sense to you because you thought of it and you've done all the thinking process for it but other may interpret it a completely different way, but there again that could be a good thing as this is what happens in everyday life when in the graphic design industry; appealing to all audiences.
In the end we came up with a group criteria:
-Does it communicate the word?
-Is the word successful?
-Does it expand above the obvious?
-Would it work as a typeface?
-Is the letter legible?
These were the final categories we used to narrow it down to our top 5 letters of the group for word 'extract'.
The group which looked at my work, used the criteria of:
-communication
-experimentation
-legibility
-contrast
-use of black & white
None of my work did actually get into the top 5 of the group, which i was a little bit disappointed in but maybe i needed to scrutinise my work more myself. Also i felt that this work wasn't my best and not up to my normal standard, this was because it was a hand drawn brief, which i know is not my strongest and i am trying to improve my drawing skills, so this maybe why i wasn't in the top 5, but for me i know it was good work.
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