The promo pack is the last design task that we have been set within the PPP module and looks about creating our on branding and promotional material to use to send out studios and clients to get placements and studio visits throughout the remaining years of university.
When it came to designing this element of the brief i was well on my way because i had already started to design elements of this for the previous interviews and studio visits i had been on earlier in the year.
The pack is going to contain a lot of the branded work i have previously shown in last posts. It will contain:
Digital Portfolio and presentation
This element of the pack is going to be the presentation that i have used within the studio visits i have been to. This includes my most up to date projects and the ones in which i most proud of and confident is showing what i am as a designer.
The idea of doing it digital is because a lot of work nowadays is taken on this digital aspect, also with contacting many studios is saves on cost of printing more and more samples of my work, it also is good for when i need to update it after doing more work as i can simply insert more slides and re format the whole portfolio. If this was printed it would mean re printing the whole document which isnt very cost efficient.
Creative CV - The cv in which i have just designed will be included to show the studio / company my design education, skills and more information about me as a designer.
Business Card - Including a business card gives the studio / company the first look at my branding and something they can see the rest of my branding through and maybe recognise me online. It is also something they can keep hold of that has all my contact details on.
Print Samples - As part of my practice is about print, and i do use print techniques and other various techniques within the work i complete, i thought including some prints of work i have done would be good to give the studio as a gift and an insight into some of the print work that i can do and use within my own work.
These 4 elements make up my promotion pack, which i am simply going to package in order to post out to studios. The different elements will be packaged within a branded envelope case, which will then be packaged within a metallic black bubble bag to protect it within the post, but also works aesthetically with my branded material and will become part of my brand stationery.
Print Sample
In order to collate the print together i am going to create a wrap for the content. There are going to be three A3 screen prints and a letterpress hot dog booklet within this print sample. The work is going to be bound with a belly band which is two mount boarded piece of stock with the contents between, this will be held together with elastic bands.
I think this aesthetic will be good for my promo pack because it something different to a normal package, but is still relevant to the design needs - as i am packaging it in this way i can add or take away the content of this without having to re print everything.
The front of the belly band is this design above. Even though the pack does contain some of my work this is only like a sample or taster of it, so this front panel of the promo pack is talking about showing them my work in person - trying to hint about giving me a studio visit or interview. I have used the speech bubble aspect within this design and used it to direct them to get in touch with me. This is wrote in a comical way and meant to be light hearted, but at the same time hint and put thoughts into the audience about contacting me.
The back design of the belly band is my contact details and logo. This is laid out aligned to the left and equally spaced throughout the design. Again i have used the speech bubble and the information displayed within this, once again is meant to direct the user to contact me, or to direct them to view more of my work online.
This will simply be held together with two elastic bands, i will cut notches out of each panel for the elastic band to sit in and tie everything together.
Photos
Main promo element
The main elements of the promo pack is the remaining three products - business card, cv, portfolio.
The res of the pack is designed around the size of the portfolio cd case - in fact all of the pack is, as this is the largest product of the pack - keeping it to this size again will save cost on posting as it can still be sent as a letter.
I came up with the idea of the pack from seeing a way of packaging a CD online:
The idea of this packaging is to use the mount board as a strong sturdy stock which can protect the CD still and creates an alternative and interesting way of packaging a CD.
I didn't want to use this as the direct packaging for the CD which will hold my portfolio. This idea of the use of the grey board will be backbone to the design of the promo pack, and i had the idea of building the elements up on top of each other which everything is then held together by the elastic bands. This will create a stack like design aesthetic and be something that is more interesting than a folded booklet or folded down publication. I think this is more creative and fun and the user will be more interested in the idea and having to un package it all to get into it.
Design of Promo Pack
For the design of the promo pack it was a pretty much hands on project, there wasnt that much designing for the actual packaging of it all.
Firstly i started by creating the greyboard at the right size, i measured this to the size of the cd wallet, then added extra room round the edges, to allow the notches for the elastic bands to sit in.
This was the back plate to the whole pack.
From this i started to add the other products onto it.
For the CD wallet i used a pre-cut wallet design which i made up to make the CD wallet, this was pure white card, to add my branding to this i created a label that wrapped around the cd wallet, this had my name and logo on it, which i printed out orange to match the main branding accent colour.
From this i added my creative CV, in order to make this fit within the pack i had to fold it down from A4. When i was folding it, i wanted to have the main title as the first thing you see, so this had to folded to the front. In order to to this i had to fold it in half length ways, then into three to create a small folded sheet. After i did this i un folded and found that it stood up on its own and sort of lent towards you with the title facing you, this looked good on its own and turned out to be a good way which i can display the CV.
CV added to the promo pack
How the CV would be displayed on its own.
The final product to add to the promotion pack was my business card
This gave a final result of:
This is the inside of the promo pack, which i am really pleased with. I think it is something different and interesting which the studios i send this to, will be intrigued to see whats inside. The whole idea of it was to make it interactive so the user had to physically undo everything and look through it all. I think the overall aesthetic of it is very strong and i am happy to send this out and let it represent me as a designer.
In order to send this out to studios i needed a envelope to send it in. As i have branded everything else, i thought i might as well make the envelope, which can incorporate my branding too. This also meant i could custom design the envelope and make it fit the promo pack snuggly within it.
The envelope turned out to be more of a case for the promo pack. I originally made it out of the orange stock i have used throughout my branding, but after making it i realised it would be too weak to be used as a envelope, so to strengthen it i used mount board which i mounted to the net to strengthen it up. This still gave me the same colour as the stock was still used and it was alot stronger now and able to use as the envelope.
As you can see the promo pack fits snuggly within the envelope which is made just to the right measurements for it fit nicely within it. The drop in the design of the net of the envelope near the top allows the user to be able to pull the promo pack out of the envelope to view it.
I wanted the envelope to be more of stronger case which it has turned out to be, in this case it was a good thing because now the user can use it as a case to store the promo in and keep it nice and tidy, maybe even save it to show other creatives that they see or could recommend me to.
This whole promo pack and envelope will then be put within a black metallic bubble bag to be posted. This will protect it throughout the post and keep it in pristine condition when the user receives it. I decided to use the bubble bag because of the extra protection but also because aesthetically it fits in with my branding and it looks a lot nicer than an ordinary post bag.
Postage Label
For posting the package off to the various companies, I have designed a postage label to stick on the front of the bubble bag.
The idea of the postage label is for it run with the rest of my branding, this is used by the colour and the 'hi' speech bubble. I have used the speech bubble again to make it more personalised to the receiver of the package. When there name is wrote on the label, it will look and read as though I am saying hi to them.
After designing the first label, i then thought about adding my logo to the label, this will carry my branding on further and have give the package my identity.
I have set up the page to be able to print out onto pre-cut sticky labels. This fits to the design and layout of the labels. I will then simply cut around the outline to get the sticker shape.
This is the sticker stuck the outside of the package.
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