UK ECONOMY
- 7th largest in the world
- 3rd largest in Europe
- London is the largest financial centre, equal with NYC
Largest Industries
- aerospace
- North sea oil
- Gas
- Pharmaceuticals
Industry Sectors
- goods-producing segment of economy
- An area of the economy in which businesses share the same or a related product or service
- An industry or market sharing common characteristics
- Standard economic modules identify 4 industrial sectors:
Primary Sector
- raw materials
- extracts or harvests products from the earth
- mining // farming // grazing // agriculture // hunting // fishing // quarrying
Secondary Sector
- Manufacturing finished goods
- product driven, things that can be delivered to audience
- metal working // smelting // automobile production // textile production // chemical and engineering industries // construction // shipbuilding // etc
Tertiary Sector
- The service industry
- retail & wholesale // transportation // distribution // entertainment // restaurants // tourism // insurance // banking // healthcare
Quaternary Sector
- Consists of intellectual activities
- Government // culture // libraries // scientific
Why is it important to know about the different sectors?
- More in depth analysis of economy as a whole. Economy can be divided into sectors, to compare opportunities at a global scale.
Why do we need to be aware of these?
- target the right audience
- target and identify trends
- identify the relationship between sectors
- competition already out in the industry
- identify gaps in the market
- identify where competition is
Service industries
- The industry is made up of companies and organisations that generate revenue through providing intangible products/services.
- Services industries are:
retail // transport // distribution // food services //
- This is also called the SERVICE SECTOR
- Service industries can be split down further into smaller sub-domains.
Public Sector
Concerned with providing basic government, state or publicly owned service.
- Police // Military // Health Service // Education etc
- The public sector provides services that are free at the point of delivery and non-payers cannot be excluded from this service.
- Benefit to the whole of society rather than individuals
- Service that encourages support to development of equal opportunities.
Private Sector
This sector is not state controlled and is run by individuals or companies.
- The private sector encompasses all for‐profit businesses that are not owned or operated by the government.
In most free‐market economies, the private sector is the sector where most jobs are held. This differs
from countries where the government exerts considerable power over the economy, like in the People's Republic of China.
- China biggest economy but is state run.
- This sector is part of national economy and is driven by private enterprise and investment. Includes personal sector and corporate sector.
- Delivered for profit.
Third Sector
Voluntary or not for profit sectors/companies
- community organisations // voluntary work // self-help groups // social enterprises // mutuals // co‐ operatives.
- The presence of a large non-profit sector is sometimes seen as an indicator of a healthy economy in local and national financial measurements. With a growing number of non‐ profit organisations focused on social services, the environment, educaSon and other needs throughout society, the non‐profit sector is increasingly central to the health and well being of society.
" an intermediary space between business and government where private energy can be deployed for public good "
Jim Joesph
Service Industries
- Creative industries
- Education & Health
- Other Social and personal
- Retail & Wholesale
- Tourism
- Financial & Business
- Hotels & Restraunt's
- Public administration
- Real estate & renting
- Transport, Storage & Communication
Creative Industries
Refers to a range of economic activities which are concerned with generation/explotation of knowledge and information.
Broad concept of domain in which activities related to creative work creation or production are carried out.
In general, creative industries are a set of services enterprises that engage in economic activities.
Sub-Domain
Advertising
Architecture
Crafts
Film and video photography
Graphic Design
Software
Publishing
TV
Radio
Music Industry
Animation
Etc
"Design is the thread that connects ideas and discovery to people and markets"
The Business of Design, The Design Council, 2005
Design & Industry
- 185,500 designer generated £11.6 billion in one year.
- 62% are under 40
- 31% of design business based in London
- 59% od design companies employ fewer than 5 people
- over 50% of UK design business in communications, digital and multimedia design.
Types of companies:
- Design studio/consultancies
- In house design team
- Freelance designers
Disciplines:
- Communication Design
- Product and Industrial design
- Interior and Exhibition Design
- Fashion and Textile Design
- Digital and Multimedia Design
- Service Design
Communication Design
- Graphic Design & Illustration
- Retail & Promotion
- Publishing & Editorial
- Product & Packaging
- Branding & Identity
- Information & Wayfinding
- Type & Typographic Design
- Print & Production
- Digital & Multimedia design
Digital & Multimedia Design
- Web design & development
- Interface Design
- Design for Mobile Technology
- Games Design
- Motion Graphics
- Digital Film & Animation
- Special effects
Disciplines in the creative industry
- 50% of designers working in communication design also work in digital & multimedia design.
- These 2 areas are most integrated disciplines within the creative industries.
- Service all sectors of local, regional & national within all sectors.
Who is looking for our interests?
- CBI -
http://www.cbi.org.uk
- NESTA - innovation -
http://www.nesta.org.uk
- THE DESIGN COUNCIL -
http://www.designcouncil.org.uk
- CSD -
http://www.csd.org.uk
- D&AD -
http://www.dandad.org
- AOI - illustration -
http://www.theaoi.com
- TIGA - gaming -
http://www.tiga.org
- BIPP - photography -
http://www.bipp.com
- RIBA - architecture -
http://www.architecture.com
- BTMA - Textile -
http://www.btma.org.uk
- IPA - advertising -
http://www.ipa.co.uk
- RPS - photography -
http://www.rps.org
- BIID - interior design -
http://www.biid.org.uk
- RSBA -
http://www.rbsa.org.uk
Other websites to use:
Creative England -
http://www.creativeengland.co.uk
Creative Coalition Campaign -
http://www.creativecoalitioncampaign.org.uk
Creative & Cultural Skills -
http://ccskills.org.uk
How the money flows through government
Special interest groups
TASK
This is a poster for a Jazz concert.
This piece of work as been produced for the following sectors:
- Private sector - run by an individual to make profit
- Tertiary Sector - As this is giving a service to the audience (entertainment).
- Quaternary? as Jazz music has its own culture around it, which culture comes under this sector
The services in which it relates to are:
- Creative industries - advertising // graphic design // music industry //
- Social and personal - social event
- Communication design - graphic design // promotion // print & production
This poster is for the private sector as profit is to be made, it is there as a means of promotion for a event which will provide a service of entertainment, so therefore it fits into the tertiary sector. I also looked at it from the point of view of the audience of this poster which would be a jazz lover, being this person you would be in the culture of jazz, so it therefore fits in the quaternary sector too.
As a promotional piece i dont think this is the strongest i have seen, the promotion side of it doesn't really stand out that much to me and you have to read it very closely to see what it is about/informing you, so on that basis i don't think it works to best of ability. But other elements within the design have been designed to a high standard and make it well worthy piece of design.
This is a publication on the brand Emerica by Darren Firth
This piece of work as been produced for the following sectors:
- Private Sector
- Secondary Sector
- Tertiary Sector - the designer has provided his service to create the publication.
The services in which it relates to are:
- Creative industries - advertising // graphic design // publishing
- Communication design - graphic design & illustration // publishing & editorial // type & typographic // print & production // promotion.
This publication fits into the private sector yet again, because it was designed to generate profit and the designer generated profit from this. Using this idea the publication fits into the tertiary sector as a service has been provided to create this, but it could also be seen as a product and something you would buy to read, so therefore it would fit into the secondary sector too.
As the publication has lots of different elements within the design - graphic design, publishing, type, print etc, it fits into alot of services which can be identified when you study the product, the quality of this is to a high standard and looking at it from the services view, you can see that each component of the design has been well thought out and planned to deliver this high quality print and product.
Beer packaging, made from recycled cardboard.
This piece of work as been produced for the following sectors:
- Private Sector - made to generate profit
- Secondary sector - a product that will be sold.
- Tertiary Sector - distribution // retail
The services in which it relates to are:
- Creative industries - graphic design // crafts
- Hotels & Restraunt's
- Social and personal
- Communication design - graphic design & illustration // type & typographic // print & production // promotion// product & packaging // Branding & Identity.
This product fits into the most sectors out of all of my examples, again it is private because of the fact it is generating profit for the company, secondary because it could be sold as an item on it own and tertiary because it is for distribution and retail. The product/packaging is very aesthetically pleasing with lots of elements within the design, this puts it in many services, but it is designed well and works well within each of the different services. Overall it is a good piece of design work.
Screenprint
This piece of work as been produced for the following sectors:
- Private Sector - made to generate profit
- Tertiary Sector - distribution // retail
- The design work has been made with products from the primary sector
The services in which it relates to are:
- Creative industries - graphic design // advertising
- Social and personal
- Communication design - graphic design & illustration // type & typographic // print & production // promotion
- Product and Industrial design
The screen print has more limitations on the sectors and services it fulfils. It does still fit into the tertiary sector as it is there for distribution and is advertising something, although its not as clear as some of the other examples i have, but it is good to find challenging pieces of work and areas of design. The good thing about this one is that to produce the artwork, you would have to use products from the primary sector, which adds another sector into the mix for this one. Again for the services it fits into a lot as there is a lot of different elements you could describe this as. To me i see this as a more aesthetic piece of work and doesn't really advertise anything as good as some of the others. I would put this up on my wall.
Business card for Dog and Duck Hotel
This piece of work as been produced for the following sectors:
- Private Sector - made to generate profit
- Tertiary Sector - distribution // retail
The services in which it relates to are:
- Creative industries - graphic design // advertising // craft
- Social and personal
- Hotel and restaurants
- Communication design - graphic design & illustration // type & typographic // print & production // promotion// branding and identity.
This piece of work is mainly for the private sector as it is there to promote the company for them to gain profit, as this is its purpose it will come under the tertiary sector, these two together work well for the work, as it clearly advertising the company and gives a distinct feel to the hotel. The processes that have been used to produce these business cards, make the hotel seem classy and going to be good quality. The work fits in comfortably with the the service sub domains and represents these well, as it does what it is intended to do.
