Marketing Roles:
- identify consumer needs
- pricing strategy
- promote products to target audience
- identify distribution networks
- add value - customer benefits
- monitor performance of products
4p's
Product - item to satisfy what need / want
Price - amount to pay for product
Promotion - methods of communication. How markets find out about the product
Place - where the product is
87% of design businesses employ less than 10 people
16 % of design companies are in North of England
23% of design companies are in London
28% of designers are freelance
What kind of creative are you?
Evolutionary
- The evolutionary is someone who adapts current situations, products and designs to gradually make changes that will carry people along with you
Manager
- The manager looks after existing situations and makes them more effective and efficient
Cautious
- A cautious creative will give the market what it wants
Revolutionary
- The revolutionary will plough through everything and everyone to make change
Opportunist
- The Opportunist will seek new opportunities and hopes someone else will help them make it work
Risk Taker
- The risk taker will give the market something it didn’t realise it needed yet
Ideas and Opportunities
What is an idea?
- anytime, anybody, anywhere, inspire by anything
- random, rarely successful
- 5000 ideas a day
What is an opportunity?
- The People are Right
- The Place is Right
- The conditions are Right
- The Time is Right
RIGHT PLACE, RIGHT TIME
Why Fail?
Politicians could not see any benefit
Economics were fragmented
Society had no need
Technology too primitive
Positives & Negatives :
Political factors
Environmental Factors
Social Factors
Technological Factors
P.E.S.T analysis
Where do opportunities come from?
- Trends
- Technical developments
- Political change
- Economic boom and slump
- Human need
- Problems
- Research
Spotting opportunities:
Skills
- Technical
- Practical
- Conceptual
- Professional
Aptitudes
- Teamwork
- Collaboration
- Communication
- Project Management
- People Management
Predisposition
- Risk / Cautious
- Evolution / Revolution
- Manager / Opportunist
How do you know if its good opportunity?
- Look at your competitors
- How many are there?
- How well are they doing
- What do they do well?
- What could you improve upon?
Assessing the competition:
- What are their Strengths?
- What are their Weaknesses?
- What Opportunities have they taken?
- What Threats do they face?
SWOT Analysis:
Quality of opportunity:
- For me
- For customer
- For planet
- For stakeholder
OVERVIEW
Marketing Roles:
- Identify customer needs to develop new products
- Develop pricing strategies
- Promote products to a target market
- Identify distribution networks
- Add value to your product through customer benefits
- Monitor the performance of the products
Marketing Basics:
PEST ANALYSIS
- What are the chances of success?
SWOT ANALYSIS
- How good is the opportunity?
PUSH & PULL
SUPPLY & DEMAND
- What do I have what do they need?
No comments:
Post a Comment