Sunday 7 October 2012

OUGD502 // Categorising the design industry

During this mornings session we had to bring in 10 examples of design that illustrate our creative interests. Which were:
http://n-bolton1114-ppp.blogspot.co.uk/2012/10/ougd502areas-of-design-interest.html

We were split into groups of 6 where we looked at all of out design examples and compiled an extensive list of the different elements of design that we could see in our examples.
This list let us branch off showing us the detailed areas of graphic design.



 We then had to pick 10 designs ,out of the 60 we brought in, that illustrated the main topics of design we had discussed in the list.

Each of these images represented a different area of design, which were:


After identifying these areas we were then given key questions to answer about each image. We went through each image and answered each question to the best we could, some needed extra background research which we used the internet for.

Key Questions:
- Who is the client ?
- Who is the intended audience ?
- What is its function ?
- What is the budget ?
- Where is it from ?
- Who is the designer/studio ?

1. Attido.com



Who is the client ?-
Attido - development / consulting / and performance services for businesses.
"Tailor made solutions for an exact fit to customer needs"

Who is the intended audience ? -
Corporate businesses

What is its function ?
To represent the brand and solve corporate problems, tailored specifically to that problem.

What is the budget ?
High due to a large range of deliverables and printing processes.

Where is it from ?
Based in Finland, Latvia, Estonia and UK

Who is the designer / studio ?
Bond - design agency

2. FEDEX




Who is the client ?
Fedex - ground, express, trade network and freight services

Who is the intended audience ?
General public/public sector

What is its function ?
Represent brand - Forward thinking and forward movement
logo is simple, recognizable and conveys speed

What is the budget ?
High due to being a high earning corporal company

Where is it from ?
USA

Who is the designer/studio ?
Richard Runyon designed the original logo in 1973 and it was updated in 1991 by Leader Creative studio.

3. The High Brow



Who is the client ?
www.highbrowsf.com

Who is the intended audience ?
Mens grooming. Men who like to look after themselves.

What is its function ?
Appeal to the modern gent in a popular style which can be seen in the style of business card created.

What is the budget ?
Letterpress/ printing techniques - medium costs for independent company.

Where is it from ?
San Francisco

Who is the designer/studio ?
Shirley Tokuda - stylist
Ian Vadas - designer collaboration project.

4. Nuts.com


Who is the client ?
Nuts.com

Who is the intended audience ?
Nut-tastic people. Audience who are attracted by brightly colored packaging and illustrative work .

What is its function ?
Protect/sell/ package and attract. Stands out because of its personalized look.

What is the budget ?
High rebrand- whole typeface created - illustrator employed - collaborated.

Where is it from ?
USA

Who is the designer/studio ?
Pentagram / Michael Bieiv

5. Football shirt - clothing design



Who is the client ?
Nike

Who is the intended audience ?
2010 season, Nike football clubs/ football enthusiasts/ people who appreciate good design

What is its function ?
San serif - futuristic design. Dynamic, pushing boundaries - looking forward instead of back.

What is the budget ?
Extensive - huge company - heat pressed

Where is it from ?
Atlanta USA

Who is the designer/studio ?
Stuart Scott-Curran - 'ONLYMORENEVERLESS'

6. Motion graphics / 3D


Who is the client ?
More 4

Who is the intended audience ?


What is its function ?
A lot of More4's programming is about making things,so manvsmachine made these 'flippers' to extenuate this. The short films function is to create a brand for the channel and explain in a short time what the channel is about.

What is the budget ?
High - rebrand of channel and alot of expenses due to creation and filming of 'flippers'

Where is it from ?
UK

Who is the designer/studio ?
Manvsmachine - design and motion studio
manvsmachine.co.uk/

7. 3D illustration



Who is the client ?
Icon magazine

Who is the intended audience ?
Designers a

What is its function ?
The function is to illustrate the article about ‘Food’. Looking at the overlooked world of food design.

Cover illustration for Icon magazine 104, about the Future of Food. Inspired by 3D food printer technology.

What is the budget ?
Medium - one off creation

Where is it from ?
France

Who is the designer/studio ?
French design and art studio Zim & Zou

8. Editorial


Who is the client ?
Premiss - political magazine

Who is the intended audience ?
Those interested in politics

What is its function ?

"As each edi­tion is theme based, we cre­ated a lay­ered feel­ing, mak­ing the theme the most impor­tant fea­ture of all — in front. In the mid­dle, we cre­ated a photo sec­tion on dif­fer­ent paper stock, invit­ing a new pho­tog­ra­pher or artist for each issue. This issues theme: privacy."

What is the budget ?

Medium - Not a well known magazine but still a full issue design.

Where is it from ?
Norway - Amsterdam

Who is the designer/studio ?
Heydays design studio - Amsterdam


9. WEB DESIGN - CMYKERN


Who is the client ?
James Griffin's blog- CMYKERN.com

Who is the intended audience ?
Graphic Design enthusiasts. Anyone interested in well finished print and design

What is its function ?
To educate designers of other design work that is becoming popular. Educating them on new styles and ways of working.

What is the budget ?
Low - Designed and created for James Griffins own blog so he did all the design work himself.

Where is it from ?
West midlands UK

Who is the designer/studio ?
James Griffin

10. Hand Drawn - Type design


Who is the client ?
Elm Cafe

Who is the intended audience ?
Readers of Elm Cafe's magazine. People who visit the cafe. General public.

What is its function ?
To promote an article in Elm Cafe's in store magazine.

What is the budget ?
Medium - photographer and illustrator hired to create these images.

Where is it from ?
Canada - Edmonton

Who is the designer/studio ?
Josh Holinaty and Aaron Pederson from 3TENphoto.

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