What is costs to produce the work
What are your costs?
- legal
- resource
- marketing
- finance
Outgoings
- overhead costs
- insurance costs
- premises costs
- utilities, postage, IT costs
- research & development
- equipment cost
- material cost
- maintenance cost
- finance cost
- professional services
- promotional cost
Expected income
- accommodation cost
- utilities and communication
- insurance
- personal loan
- food
- travel
- esteem costs
- entertainment
- holidays and breaks
- savings and pensions
What are your prices?
- how have you worked out your prices?
- how does your prices compare with your competition
- identify 3 competitions and give evidence of their prices
Calculating pricing
total outgoings
+
expected income
------------------------ = Daily rate
working days
Working days:
365 days in year
-52 weekends (104 days)
- 8 bank holidays
- 20 annual leave days
= 233 working days.
Example
15, 000
+
20, 000
----------- = £150.21 per day
233
Protect your work
Intellectual property
- patents - 70days period
- trademarks - forever - renew every 10 years
- registered designs - up to 25 years - renew every 5 years
- copyright - 70 years after you die
YOU MUST PROVE YOU OWN IT
When selling work:
protect work and yourself by terms and conditions.
Licensing
selling reproduction rights of your work
controlling exposure
license the same design for different purposes
Licensing Agreements
insert here
Resources
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